A New Ecosystem for Digital Advertising
UPLTV onboard first client.
UPLTV onboards 100 clients, daily advertisement display volume exceeded 18 million.
UPLTV begins cooperation and integration process with AdRealm.
UPLTV releases a new version of SDK (Adrealm version) online for testing.
Implementation of basic advertising prototype system and service model.
Internal testing of a transaction chain, realizing smart contacts submitted by converting ARM token to AD token. Complete the first blockchain-enabled advertising display.
AdRealm's self-operated service providers come online for testing, as well as data chain testing. Launch integration of other ad mediation/optimization partner integration.
AdRealm's internal service provider and data chain will be both launched online. Advertiser and service providers template 1.0 will become available.
Complete aa first batch of service provider integration into AdRealm, including the top ad networks and data providers globally.
AdRealm exceeds a target daily ad display volume of 50 million.
Fully opening AdRealm and accelerate the integration of participants on the platform, forming a complete ecosystem. We hope to disrupt traditional advertising platforms by this point as we prove higher levels of transparency and efficiency.
Adrealm is a BIOC-based (business incentive-oriented consensus) ecosystem that utilizes a public chain + off-chain network to create a new foundation for the digital advertising industry in addition to a service layer.
Adrealm is engineered and designed to facilitate value-creation. Its unique consensus - Proof of Valid Traffic (PoVT) more than satisﬁes the fundamental architectural requirement of the blockchain, but also results in the cultivation of an ecosystem that promotes a sustainable and virtuous cycle for high-quality data and services.
Proof of Valid Traffic (PoVT)
Valid Traffic is “source” of value for digital advertising. A high proportion of invalid traffic, in the forms of data validity and data anaemia, is a true pain for advertisers globally. PoVT helps to achieve the following:
A foundation governed by the ecosystem Adrealm’s proposed PoVT mechanism ensures a stable, balanced and fair representation of “good” actors. Unlike hard capped cryptos, ARM (Adrealm token) is also a Nondepletable Sustainable Digital Specie (NSDS), sustaining the ecosystem in the long-term. A council committee is maintained by ecosystem participants, voted in by terms based on PoVT.
Adrealm off-chain network allows for the business to be done at internet scale concurrency level - and that means fast. Unique needs such as analytics, data mining, and AI take place here, while other data migrate to the public chain. This network also allows for cross-chain asset transactions, such as BTC and ETH.
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