Idea Inception The idea for Attention Network was hatched: the realization that blockchain technology could disrupt the advertising industry with new standards of fairness, honesty and efficiency.
Research, Analysis, Testing, Development The initial research and development phase began and resulted in what is now Attention Network. Feasibility studies and experiments were conducted with a number of industry partners. The model was a hit with our experts, so we decided to drive forward with the project.
Preparation for Crowdsale In late 2017 the decision was made to move forward with the crowdsale of ATTN, the token which powers Attention Network. We spent time reviewing and refining our whitepaper, preparing marketing material, creating the necessary smart contracts and polishing our alpha for public demonstration.
Launch of our Crowdsale The distribution of ATTN. To learn more, visit the token info section of this site.
Business Plan Revision and Beta Platform Release Our crowdsale ends before the beginning of Q2. Along with this, we will be revising our business plan and communicating the new details to our community. The core infrastructure is expected to be finished during Q2 with a complete, functional beta release of Attention Network projected for the end of the quarter.
Core Platform Testing, Revision, Audits After the release of our beta in Q2 we will be revising, testing and improving the platform based on feedback from the community. We will also conduct an extensive third party security audit during this time.
Platform Launch The 1.0 version of the platform will be released near the beginning of Q4 of 2018. We begin onboarding all our existing partnerships, expanding new partnerships and expanding our extensive marketing engine to drive adoption of Attention Network.
Marketing, Recruitment, Integrations With a product released, the focus will shift to ramping up our marketing process, incentivised recruitment and further third party integrations and partnerships. Being a decentralized product, we expect at this point to have established an ecosystem of developer partners building upon the Attention Network protocol, expanding the reach exponentially.
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