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BehaviourExchange will enable B2C businesses to identify visitors and their personal characteristics when they visit their website. With the help of blockchain technology and its own cryptocurrency BEX, BehaviourExchange will offer services to any company, not only to advertisers who pay for advertising campaigns. Businesses will know who their visitors are in real-time, 24 hours a day, 365 days a year. They will be able to customize the website’s content in real time and engage with visitors proactively, offering information about products or services that correlate with their needs and interests. Every single visitor will see different content, products or services when visiting a certain website, which results in a valuable personalized interaction that will more likely lead to a desired action (e.g. the purchase of a product or service). The BehaviourExchange monthly subscription fee will vary from a few dollars per month up to several thousand dollars per month, depending on the desired details, the volume of traffic, size of the company and the type of industry. This service will be available to millions of B2C companies around the globe that wish to benefit from real-time profiling. BehaviourExchange as a decentralized business model will revolutionize the way companies do business. With the help of Blockchain technology and token economy we will offer profiling in a decentralised manner, similar to what Google and Facebook are offering now in a highly centralised way. And we ensured to be GDPR ready before the new legislation will come into force.
Website: Visit
White paper: Read
Bounty: Bounty
ICO Time: 10 Sep, 2018 - 10 Oct, 2018
Whitelist/KYC: Whitelist & Kyc
Country: Malta
Token Info
Ticker: BEX
Platform: Waves
Available for sale: 270,000,000 BEX
ICO Price: 1 BEX = 0.10 USD
Hard cap: 21000000 USD
Social Media
  • 1


    Start of development of the first ContentExchange network

  • 2


    Expanding the network of media partners

  • 3

    2017 Q2

    The partner network reaches 200+ sites in Europe

  • 4

    September 2017

    Intelligent profiling algorithms deployed

  • 5

    September 2017

    Number of profiles exceeds 1 million, and is still growing

  • 6


    Private Sale of BEX Token

  • 7

    June 2018

    Public Sale of BEX Token

  • 8

    Mid 2018

    Entering the B2C market

  • 9

    End of 2018

    Intensive growth of BEX token economy

  • 10


    Global Expansion

Marijan Jurenec


Peter Kresnik

Director of Sales

Barbara Vtič


Mitja Doma


Gašper Zadnik, Phd

Data Scientist

Lili Cizelj

Business Intelligence Manager

Andraž Zupančič

Project manager - BehaviourExchange

Maša Vozlič

Psychologist for Big Data Profiling

Eva Jurenec


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