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Decentralizing Digital Billboards

Our vision for Bidooh is to revolutionize and democratize the $34.8bn billboard advertising industry. By creating a truly flexible, immediate, measurable self-service platform and open digital screen network, advertisers and media agencies of all sizes will plan and place their adverts through Bidooh. Bidooh offers advertising via a self-service platform that accesses an open digital screen network. Bidooh will change marketing for the better. It wrests control of marketing from the hands of the few and makes it available to all who wish to participate. Any advertiser can simply download the app or visit the Bidooh portal, create their advertisement, choose screen locations, set their advertising budget and publish their ad. Advertising does not get any simpler, faster, transparent, or efficient than it can be with Bidooh.
Website: Visit
White paper: Read
ICO Time: 31 Oct, 2018 - 30 Nov, 2018
Whitelist/KYC: Whitelist & Kyc
Country: Gibraltar
Token Info
Ticker: DOOH
Platform: Ethereum
Token type: ERC20
ICO Price: 1 USD = 2,000 DOOH
Accepting: ETH, BTC, LTC
Soft cap: 5,000,000 USD
Hard cap: 25,000,000 USD
Social Media
  • 1

    Q1 2018

    DOOH token smart contract created based on Ethereum’s ERC20 standard

  • 2

    Q2 2018

    Video support - 10 second intervals Advertiser iOS app released Prototyping Ethereum blockchain / Bidooh platform integration initiation - Impressions (Advert displays stored to the blockchain)

  • 3

    Q3 2018

    Launch token trading on cryptocurrency exchanges Advertiser Android app released

  • 4

    Q4 2018

    Clothing brand recognition targeting Blockchain implementation & integration with Bidooh platform completion Blockchain / Bidooh implementation beta release

  • 5

    Q1 2019

    Blockchain / Bidooh released into production iOS & Android SDKs for billboard proximity detection to target adverts based on public social media feed posts

  • 6

    Q3 2019

    VLive video broadcast SnapPay - Purchase at screen

  • 7

    Q1 2020

    Vehicle recognition-based targeting for large format outdoor screens

  • 8

    Q3 2020

    Real-time machine-learning based automated bidding

Michael Edelson


Abdul Alim

CEO & Co-founder

Shahzad Mughal

CPO & Co-Founder

Paul Althasen

Non-Executive Director, Investor

Howard Simms

Non-Executive Director, Investor

Michelle Cowan


Graeme Hughes

Business Development Director

Adam Rowland

Advertising Manager

Vicki Simms

Token Community Manager

Hannah Eames


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