- Avazu as the first advertising platform to be compatible with DATx. Achieve customized native ads and acquisition of active users; - Implement incentive mechanism for users, publishers and advertising platforms; - Establish user-oriented decentralized behavior archive, set as a data foundation for advertising eco-DMP; - Develop anti-fraud system based on user behavioral data, better cleanse the ecosystem.
- Establish the form of native ads feed; - Attract additional advertisers to deliver on our ad platform based on new ad form of content feed; - Implement personalized recommendation system based on AI and user-oriented decentralized behavior archive, and continuously optimize the ad performance.
- Integrate subsequent advertising platforms to DATx and become part of the ecosystem; - Attract more advertisers join to our Ad platform based on native ads; - Integrate more D-app into DATx ecosystem; - Implement DATx blockchain, the No. 1 blockchain for programmatic advertising.
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