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The MAD Network is a set of decentralized applications designed to seamlessly connect every stakeholder within the complex adtech value chain. The MAD Network is not operated by one central party. Decentralized miners ensure that advertisements are constantly being served, averting the possibility of a single point of failure. Today’s ad tech supply chain is opaque - neither the advertiser nor the publisher has insight into agreed-upon prices. The MAD Network is completely open and accessible by all parties. Blockchain technology gives each entity confidence in the veracity of the data in the network. The MAD Network puts an end to today’s convoluted programmatic advertising system in which intermediaries capture 60 percent of every ad dollar spent. By establishing trust within the MAD ecosystem, network participants can transact without the need for a middleman.
Website: Visit
White paper: Read
ICO Time: 14 Dec, 2017 - 15 Jan, 2018
Country: USA
Token Info
Ticker: MAD
Platform: Ethereum
Token type: ERC20
Available for sale: 220,000,000 MAD
ICO Price: 1 MAD = 0.25 USD
Soft cap: 25,000,000 USD
Hard cap: 55,000,000 USD
Social Media
  • 1

    January 2015

    MadHive Team first ideates and conceptualizes blockchain solutions for the ad tech industry

  • 2

    April 2016

    MadHive Launches

  • 3

    August 2016

    MadHive completes first round of seed funding

  • 4

    September 2016

    First ad tech blockchain POC

  • 5

    February 2017

    Team begins developing a centralized ad server with hashed data

  • 6

    June 2017

    Tegna becomes MadHive's first paying customer

  • 7

    June 2017

    MadHive leads the first inaugural meeting of AdLedger

  • 8

    August 2017

    MAD Network hires its first Lead Blockchain Engineer

  • 9

    December 2017

    MAD Network Contribution Period

  • 10

    Janurary 2018

    Grow the MAD Network development team

  • 11

    April 2018

    Launch centralized version of MADnet Books with full transparency

  • 12

    August 2018

    Launch centralized version of MADnet Core compatible with MADnet Books

  • 13

    November 2018

    Introduce MADtoken economy within MADnet Books

Chris Powers

Project Manager

Konstantin Richter

Token Strategist

Tom Bollich

Lead Architect

Adam Helfgott

Project Lead

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