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Universal Reward Protocol

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By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers.
Website: Visit
White paper: Read
Bounty: Bounty
Pre-sale Time: 8 Jun, 2018 - 8 Sep, 2018
ICO Time: 10 Sep, 2018 - 30 Sep, 2018
Whitelist/KYC: Whitelist & Kyc
Country: France
Token Info
Ticker: URP
Platform: Ethereum
Token type: ERC20
Available for sale: 240,000,000 URP
ICO Price: 0.1 EUR
Accepting: ETH
Soft cap: 5,000,000 EUR
Hard cap: 20,000,000 EUR
Social Media
  • 1


    Launch of the company. Partnership signed with Auchan, one of the world's biggest distribution groups. Development of the Occi product.

  • 2


    Proof of concept, first Auchan store equipped with IoT sensors. Seed funding round from business angels. Filed two patents on proprietary algorithms (FR1656748 and FR1654618). Awarded at the Concours Mondial de l’Innovation (World Innovation Competition) by the French Public Bank of Investment.

  • 3


    Solution is market-ready. Contract signed with Carrefour, one of the largest hypermarket chains in the world. Contract signed with Galeries Lafayette. Occi live in more than 100,000 square meters of top retailers stores with 150,000 unique visitors identified every day. Inception of URP Protocol.

  • 4

    Q1 2018

    Token design and development. Presentation of URP to brands and retailers. Refinement of the protocol based on their expressed needs.

  • 5

    Q2 2018

    Design of the architecture of URP protocol. Preliminary partnerships discussions with consumer brands and retailers. Release of the White Paper. Mockup of the retailer interface and the shopper app.

  • 6

    Q3 2018

    Release of UX/UI of the retailer interface. Release of UX/UI of the shopper interface. Release of URP MVP : Smart Contract Templating and Campaign browsing. Letters of intent from known retailers and brands. Token Sale.

  • 7

    Q4 2018

    Alpha release of URP : Proof-of-Behavior specifications. Collaboration with first dApps. Integration with a self-sovereign identity service (SSIS). Development of the shopper app. Development of the retailer interface (Campaign Manager). Launch of pilots on the testnet for onboarded retailers and brands.

  • 8

    Q1 2019

    Integration of other dApps on the testnet. Security testing. Bounty campaign for beta testers. Publication of first pilot results.

  • 9

    Q2 2019

    Marketing campaign aiming at large-scale shoppers adoption. Brand and retailers expansion. Release on the mainnet. Launch of the shopper app on application stores: tokens are used to reward any shopping behavior that can be certified by the dApps implementing URP.

  • 10

    Q3 2019

    Deployment of URP to early adopting brands and retailers. Other dApps join the protocol to reward all behaviors on mainnet.

  • 11

    Q4 2019

    Start of international expansion in Europe and China.

  • 12


    S1 : - International expansion to North & South America. - Protocol tokenomics optimization. S2 : - URP global scale-up. - All facets of shopping behavior can now be rewarded through URP.

Yves Benchimol

CEO & Co-founder

Louis Millon

CTO & Co-Founder

Thomas Wolf


Yohan Maurin

Blockchain Engineer

Raphaël Attal

Chief Strategist

Tanguy de La Villegeorges

Data Scientist

Enguerrand Pelletier

Back-end Engineer

Gabriel Mulko

Marketing Manager

Alexandra Masse

Community Manager

Rémi Gazquez

Back-end Engineer

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